I LOVE KETCHUP! Some may say I am a ketchup connoisseur. I have tried too many different kinds of ketchup to count. I put it on almost anything savory. Eggs, Rice, Potatoes, Salad and sometimes when the mood is right...popcorn (yes. don't knock it until you try it!). When I decided to try TJ's ketchup, I was drawn to it because it was organic. Not knowing what I was in for, I gave it a whirl. Oh my goodness! Ketchup perfection!!!! This is not your fake tomato tasting, high fructose filled Heinz... this is real tomato ketchup! I love the texture. It has a little bit of kick to it. They use tomato paste, sugar, onion powder and some spices ( I can't quite put my finger on what the spices are exactly). Try it out next time you are at TJ's. And if you are somewhere that Trader Joe's is not... I am sooo sorry!